Dec 28, 2012

Posted by in Front Page

Outdoorsy Vehicles and the Stereotypes that Accommodate Them

Outdoorsy Vehicles and the Stereotypes that Accommodate Them

Car companies are smart.  They know that they don’t need to sell you a car, they are selling a lifestyle.  Images of the pristine wilderness, lumberjacks, grizzly bears and anything else out of a Jack London novel give us the subliminal message that their vehicle will do it all.  But the reality is, out here in the mountains at least, an old pickup truck is all you would ever need.

I thought that it would be worth dissecting these marketing strategies a bit further and see the differences between the stereotypes in the car commercials vs. the stereotypes who actually drive them.  Please note that this is all in good fun, and if you are the owner of one of these vehicles, then please don’t be offended.  Maybe you’re an outlier and don’t fit the stereotypes listed.  Or maybe you aren’t being honest with yourself.

Anyway, on with the vehicles:

Subaru Outback:
Bumbling around the dusty wilds of Australia, a slightly older Crocodile Dundee affirms to us that it’s a car fit for chasing down roos and hog tying some croc’s.

The stereotype being portrayed: Rough and tumble folk who don’t need roads, but do need storage space.  You need a lot of stuff while rallying around the baja peninsula or the Northern Territory!

The stereotype who actually buy them:  Soccer moms who have had a crush on Paul Hogan since the 80’s.

Honda Element:
A boxy shape allows for all kinds of configurations to customize your adventure mobile to your busy outdoor lifestyle.

The Stereotype being portrayed:  Young, hip, active young people who do everything under the sun, taking their element along for the ride.

The stereotype who actually buys them: Young yuppies who would go anywhere and everywhere if they weren’t commuting to a job where they work 60 hours a week.  At least they have bigger windows to see all the sights from the highway.

BMW X5:
Sleek, stylish, and luxurious, it’s a go anywhere type of ride that will climb a mountain if it needs to – when the helicopter isn’t in use, of course.

The stereotype being portrayed: James Bond types who are constantly getting out of sticky situations, all while looking good and arriving punctually at the soiree without a bead of sweat.

The stereotype who actually buys them:  Middle aged office-dwelling males who take their family skiing once a year to justify the purchase to their wife.

Range Rover:
Able to cross creeks, climb over boulders, and patrol the serengeti, this is the ultimate get-away vehicle that you will want to have for any hope of surviving the zombie apocalypse.

The Stereotype being portrayed:  The toughest of the tough.  Chuck Norris meets Tom Selleck meets Sam Elliot.  For those who absolutely need to kick some ass.

The stereotype who actually buys them: Rich white divorcees who wanted to stick it to their ex by insisting that they get to keep the Rover, for the kid’s safety’s sake.

This is of course completely toungue-in-cheek.  Although it’s not a scientific study, I would say that my generalizations are pretty accurate.  Agree?  Disagree?  Let me know in the comments!  Know any other good stereotypes?  let me know in the comments!

 

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